C2 BLK
BLACK COMPETITION WEIGHT

After the end of WW2, in about the time it takes to grow a proper boy scout, Marlon Brando and James Dean began to reflect the new generation rebelling against the establishment. Bikes, Hot Rods and Rock 'n' Roll made the scene.When "The Wild Ones" came out in 1954 it was really art mirroring and magnifying an already trending life force... The War was over, jobs were plentiful, anything was possible and men who had spent years answering to military officers were now free and independent. One of the most defining statements of the time is when Mildred asks Johnny (Brando) "What are you rebelling against, Johnny?", and he answers "Whaddaya got?".
These feelings resonated across the Anglo-Saxon world, from Los Angeles to London. From American High School Hoodlum to English Rockers on their Cafe Racers "The Look" was cool.
The leather jackets shown in the movie became part of "The Look".
From then on, whether "The Look" was banned from being worn at school (too disruptive), or worn as a fashion item with Punk Rock undertones, "The Look" had entered the pantheon of American culture.
Testimonials